The industry-wide campaign will run during National Cybersecurity Awareness Month
Oak Ridge, N.J. – October 1, 2021 – Lakeland Bank has joined the American Bankers Association industry-wide campaign to help educate consumers about the persistent threat of phishing scams. To combat phishing threats, the #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify fraudulent bank communications that ask for sensitive and personal information like their passwords and social security numbers.
“We are proud to partner with the ABA to promote the #BanksNeverAskThat campaign, especially during National Cybersecurity Awareness Month,” said Jim Nigro, Executive Vice President, Chief Risk Officer, “As a trusted financial partner, we want to make sure our customers are aware of the latest scams criminals are using and provide ways to help them protect their private information and financial assets.”
“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said Rob Nichols, ABA president and CEO. “Thanks to participating banks like Lakeland Bank, we’re turning the tables on the bad guys by giving consumers the tools they need to spot illegitimate bank communications.”
The #BanksNeverAskThat campaign will be launched on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Throughout the month, Lakeland Bank will share engaging short videos, animated GIFs and consumer tips on social media and in bank branches designed to highlight common phishing schemes. Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the campaign is designed to be bright and bold with a bit of comedy.
The campaign’s short videos offer questions that banks would never ask, such as “We’ve spotted some unusual activity on your account, can you provide us your username and password?” or “Can you please verify your pin number?” Consumers are encouraged to visit www.BanksNeverAskThat.com to take the #BanksNeverAskThat quiz and access other information about phishing scams such as videos, tips and FAQs.
About Lakeland Bank
Lakeland Bank is the wholly-owned subsidiary of Lakeland Bancorp, Inc. (NASDAQ:LBAI), which has over $7.7 billion in total assets. With an extensive branch network and commercial lending centers throughout New Jersey and Highland Mills, N.Y., the Bank offers business and retail banking products and services. Business services include commercial loans and lines of credit, commercial real estate loans, loans for healthcare services, asset-based lending, equipment financing, small business loans and lines, and cash management services. Consumer services include online and mobile banking, home equity loans and lines, mortgage options and wealth management solutions. Lakeland is proud to be recognized as New Jersey's #1 Best-In-State Bank by Forbes and Statista, rated a 5-Star Bank by Bauer Financial and named one of New Jersey’s 50 Fastest Growing Companies by NJBIZ. Visit LakelandBank.com for more information.