November 1, 2016
Small Business Saturday is the Saturday after Thanksgiving, between Black Friday and Cyber Monday. It’s a great day to celebrate and support the small businesses in your community. When you buy a product or service from a small business, your money goes back into your local economy. Plus small businesses often sell unique clothing, jewelry, toys, accessories and other merchandise that you can’t purchase elsewhere.
Here are ways you can support Small Business Saturday and turn the day into a fun outing for you and your friends and family:
Become a Neighborhood Champion
If you are part of a business association, state or local chambers of commerce or other community organization, you can become a Neighborhood Champion. As a Neighborhood Champion, you can support Small Business Saturday by hosting an event and inviting small businesses and local politicians to attend. Small businesses can set up pop-up shops for consumers, and coverage by local media can help spread the word.
Promote stores on social media
Let others know how much you enjoy shopping at small businesses by using the hashtag #ShopSmall on Facebook, Instagram and Twitter. Share a photo of your unique purchases and mention the places where you shopped to help increase awareness of your local businesses.
Make a day out of it
On Small Business Saturday, many local small businesses will decorate their stores, sell special merchandise, or host events. Some shops are planning to host trunk shows for independent Etsy sellers alongside their regular merchandise. You can take advantage of this day to find unique holiday gifts while supporting the small businesses in your community. Plan a day with friends and family to go shopping in your area and enjoy lunch or dinner at a neighborhood restaurant!
We invite you to stop by your local Lakeland Bank branch while you’re enjoying Small Business Saturday to find out how we support your community and its small businesses.
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