America’s banks join forces in coordinated, industry-wide campaign to protect consumers during National Cybersecurity Awareness Month
Oak Ridge, N.J. – October 1, 2020 – Lakeland Bank has joined the American Bankers Association and banks across the nation in launching a first-of-its-kind, industry-wide campaign to educate consumers about the persistent threat of phishing scams. The FTC estimates that consumers lost $1.48 billion to phishing schemes in 2018 and the ongoing pandemic has only increased the threat. To combat phishing, the #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and social security numbers.
“We are proud to partner with the ABA and other banks across the country to promote the #BanksNeverAskThat campaign, especially during National Cybersecurity Awareness Month,” said Jim Nigro, Executive Vice President, Chief Risk Officer, “As a trusted financial partner, it is our job to make sure our customers are aware of the types of scams that are out there and how they can protect themselves from cybercrime activities that try to steal their private information and money.”
“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said Rob Nichols, ABA president and CEO. “Thanks to participating banks like Lakeland Bank, we’re turning the tables on the bad guys by giving consumers the tools they need to spot illegitimate bank communications.”
The #BanksNeverAskThat campaign will be simultaneously launched on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month. Throughout the month, Lakeland Bank will share eye-catching and engaging short videos, animated GIFs and consumer tips on social media and in bank branches designed to highlight common phishing schemes. Because cybersecurity education and fraud awareness can often be dull topics to many consumers, the campaign is designed to be bright and bold with a bit of comedy.
The campaign’s short videos offer questions that banks would never ask, such as, “We’ve spotted some unusual activity on your account, can you provide us your username and password?” or “Can you please verify your pin number?” To learn more about stopping fraudsters in their tracks, consumers are encouraged to visit www.BanksNeverAskThat.com to take the #BanksNeverAskThat quiz and access information about phishing scams that include videos, phishing red flags, tips and FAQs.
About Lakeland Bank
Lakeland Bank is the wholly-owned subsidiary of Lakeland Bancorp, Inc. (NASDAQ:LBAI), which has over $7 billion in total assets. With an extensive branch network and commercial lending centers throughout New Jersey and Highland Mills, N.Y., the Bank offers business and retail banking products and services. Business services include commercial loans and lines of credit, commercial real estate loans, loans for healthcare services, asset based lending, equipment financing, small business loans and lines, and cash management services. Consumer services include online and mobile banking, home equity loans and lines, mortgage options and wealth management solutions. Lakeland is proud to be recognized as a Best-In-State Bank by Forbes and Statista, rated a 5-Star Bank by Bauer Financial and named one of New Jersey’s 50 Fastest Growing Companies by NJBIZ. Visit LakelandBank.com for more information.